logo design | brand identity | branding
mussdecor
decor & accessories
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business challenge
logo redesign for a premium store selling household goods. The main problem is that the packaging materials I use are very high quality, but the designs are not good. Also needed was the development of a pattern that would later be used to create branded ribbons in the packaging.
“we are trying to be different from our competitors with the products we sell, while our competitors always sell certain brands, we are trying to do what is actually difficult by choosing better quality and less heard brands”.
business decision
a typeface was taken as a basis, which suited the mood and feel of the project, but still needed to be finalized. in order to make it fit our business task as much as possible and solve it completely, I decided to tilt the brand name by -165º. this tilt creates a dynamic in the typeface that shows that the brand is only looking to the future and is committed to quality service unlike many of competitors. the ball terminal in the letters “c” and “r” has also been completely redrawn. also, after discussing the client's wishes, it became clear that the client also wanted a monogram that was encased in a shape that resembled the products sold by the store.
deadline
the project took 10 days to complete. every stage, from research and conceptualization to final refinement, was carefully considered to ensure the perfect match between design and logo concept.
client — mussdecor
task — logo design
art direction — David
task — logo design
art direction — David
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you can contact me for brand identity and logo design.
when you work with me, you get not only knowledgeable layouts and working solutions to your business challenges, but also: free consultation; work on time; comfortable service; clarifying questions, which guarantees a result that will maximally meet your expectations; comfortable payment process from anywhere in the world; respect for you and your time, you will not have to take a break from your tasks, only observe the process.
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